A Hidden Markov Model of Customer Relationship Dynamics: DSA ADS Course - 2023
On 11 Nov, 2022 By admin 0 Comments
DSA ADS Course - 2023
Discuss enabling marketers to dynamically segment their customer base and to examine methods by which the firm can alter long-term buying behavior.
Discuss dynamics of customer relationships using typical transaction data.
The proposed method/model permits not only capturing the dynamics of customer relationships, but also incorporating the effect of the sequence of customer-firm encounters on the dynamics of customer relationships and the subsequent buying behavior.