The Texas Sharpshooter Deception

I received a call from an old client who stated his analytics team had a recent string of failures alarming the firm and costing money. He asked me to review and audit the teams work and analytical processes in attempt to understand and remedy the failures. The data crunching technology was modern and data of varying quality and veracity abundant.

I immediately detected three (3) red flags:

Tell a story or perish?

It is a meme that has been steadily gaining strength over the past couple of years: that the output of a data science analysis is a report, in which a "story" should be told, and that if you can't tell a story, you're not communicating effectively.