A/B Testing for Marketing Optimization
DSA ADS Course - 2022
Discuss A/B testing, A/B testing fallacies, marketing optimization, cost-benefit analysis, forecasting, resource allocation, scenario planning, behavioral science and behavioral economics.
What if A/B testing methods are highly inaccurate and biased? What are potential costs of A/B testing inaccuracies seriously distorting marketing optimization and effective resource allocation?
Discuss methods and techniques to mitigate risks of serious A/B testing inaccuracies and suboptimal marketing strategies and tactics.
How to create a culture that thinks systemically, articulates assumptions, ask good questions and applies probability theory to A/B testing result scenarios.
How to create systems to improve accuracy of A/B testing, marketing optimization, behavioral science and scenario estimates through better data, independent audits and performance incentives.